MEDIA CHOICE: Camilla Palmer, a reporter at Campaign, chooses Nike's Run London vans

"Cycling into central London last week, I could not fail to notice a bright yellow van, emblazoned with the now-familiar Run London graphics. Milling around were some lycra-clad souls, obviously waiting to embark on one of the training runs being held by Nike in the weeks before the event. The back doors of the van were open to reveal shelf upon shelf of trainers, meaning runners can not only get help preparing for the 10km jog but also try out some new kit too, linking the sport with the product seamlessly. The van and run concept was created as part of a strategy to retain interest in the main event on 22 September. This year, 5,000 places have been kept back especially for those who complete all the training runs, with seven vans working from different parks in the capital."

Client: Nike Medium Ambient
Creative: Wieden & Kennedy and Spin Design
Media planning and buying: In-house at Nike and Jon Forsyth and Nicole
Lethbridge at MindShare
Brief: Retain interest in Run London 2002 by providing training, support
and the opportunity to try out the product to those participating in the
event.

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