MEDIA CHOICE: Camilla Palmer, a reporter at Campaign, chooses Nike's Run London vans

"Cycling into central London last week, I could not fail to notice a bright yellow van, emblazoned with the now-familiar Run London graphics. Milling around were some lycra-clad souls, obviously waiting to embark on one of the training runs being held by Nike in the weeks before the event. The back doors of the van were open to reveal shelf upon shelf of trainers, meaning runners can not only get help preparing for the 10km jog but also try out some new kit too, linking the sport with the product seamlessly. The van and run concept was created as part of a strategy to retain interest in the main event on 22 September. This year, 5,000 places have been kept back especially for those who complete all the training runs, with seven vans working from different parks in the capital."

Client: Nike Medium Ambient
Creative: Wieden & Kennedy and Spin Design
Media planning and buying: In-house at Nike and Jon Forsyth and Nicole
Lethbridge at MindShare
Brief: Retain interest in Run London 2002 by providing training, support
and the opportunity to try out the product to those participating in the


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).