They continued to monopolise attention, body part following body part, on the escalator.
"I came out of the station and there was Selfridges just down the road. I just had to go and see for myself. As for what I bought, dear reader, I leave that to your undoubtedly fertile imagination. Congratulations to all on a truly outstanding and highly creative integrated campaign."
Medium: Viacom Outdoor poster sites at Bond Street station
Media planning: Simon Carr at Starcom Motive
Media buying: Vicky Wharam at Starcom Motive
Brief: Take the Selfridges' Bodycraze experience out of the store and
give people an idea of what was going on in-store