MEDIA CHOICE: Dan Douglass, the managing director and executive creative director at DP&A, selects Nissan's outdoor campaign for the Micra

"I'm not that keen on the 'blue lips' Nissan Micra campaign, but I love the way it's reflected through the creative use of media. Just as bringing two familiar words together in an original juxtaposition is what the creative work does, so Adshel has put a new twist on the familiar busstop. It's called Contravision and it uses the entire length of the shelter as a clear canvas, effectively creating a big billboard out of the whole construction.

So, as you're stood there along with the massing hordes waiting for that elusive 137, rather than looking at the ad, you actually find yourself in it, enveloped by it. Which, I would say, is one of the most defiant two-fingers up to Ken and his congestion charge by any car advertiser yet."

Client: Nissan

Medium: Adshel poster sites at bus stops

Media planning: Rachel Gascoyne-Day at Manning Gottlieb OMD

Media buying: Jonathan Durling at Posterscope

Creative: TBWA/G1

Brief: Use new techniques to make the outdoor creative for Nissan really

stand out

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