’I’ve always had a soft spot for planners and buyers that stick
their necks out. Like the special Sainsbury’s carrier bag ad in the
middle of the Oscars coverage, this audacious little number had more
than a few bob riding on the presumption that Ken Livingstone would win.
How horribly embarrassing things could have been if Shagger Norris had
’And it’s not as if the company has just borrowed Ken’s name to slap on
top of any old ad that has been running for a fair while. This is a very
sweet sentiment, nicely executed, furthermore proving that not all
dotcom ads are a load of nipples - sorry, rubbish.’
Medium: Evening Standard
Media planning: Peter Cannon at Conquest
Media buying: Rob Forrest at Conquest Creative Conquest
Brief: Spot opportunities to advertise alongside events where someone,
or something, is moving.