MEDIA CHOICE: Francesca Newland, Campaign's news editor, thinks Monkey and Al's Christmas TV viewing guide is a great idea

"The buzz surrounding Monkey and Al means that people will bother

to flick through the insert, which will appear in TV listings

magazines.



The pair has also selected a really credible list of programmes to

watch, which cleverly highlights the range of shows available on ITV

Digital."



Client: ITV Digital

Medium: Booklet insert in TV listings magazines

Media planning: Craig Wills at Naked Communications

Media buying: Richard Peters and Martyn U'ren at PHD Creative Mother

Brief: Increase awareness of the quality and diversity of the content of

ITV Digital



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).