MEDIA CHOICE: Francesca Newland, Campaign's news editor, thinks Monkey and Al's Christmas TV viewing guide is a great idea

"The buzz surrounding Monkey and Al means that people will bother

to flick through the insert, which will appear in TV listings


The pair has also selected a really credible list of programmes to

watch, which cleverly highlights the range of shows available on ITV


Client: ITV Digital

Medium: Booklet insert in TV listings magazines

Media planning: Craig Wills at Naked Communications

Media buying: Richard Peters and Martyn U'ren at PHD Creative Mother

Brief: Increase awareness of the quality and diversity of the content of

ITV Digital

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).