MEDIA CHOICE: Ian Darby, Campaign's acting media editor, picks the Cats & Dogs cover wraps in The Beano and The Dandy

"The launch of Cats & Dogs on video is the occasion for some

Christmas canine versus feline fun. For the first time ever, The Dandy

and The Beano have been cover-wrapped. The Beano has the 'dogs rule'

cover, to fit with Dennis and Gnasher, and The Dandy has 'cats rule'. A

great way to reach the audience while reflecting the battle in the

film."



Client: Warner Home Video

Medium: Cover wraps on the Dandy and Beano

Media planning and buying: Andreas Nicolaou at Manning Gottlieb Media

Creative: DKA

Brief: Use the rivalry between the two publications to reflect the war

between the cats and dogs in the film



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).