MEDIA CHOICE: Ian Darby, Campaign's acting media editor, picks the Cats & Dogs cover wraps in The Beano and The Dandy

"The launch of Cats & Dogs on video is the occasion for some

Christmas canine versus feline fun. For the first time ever, The Dandy

and The Beano have been cover-wrapped. The Beano has the 'dogs rule'

cover, to fit with Dennis and Gnasher, and The Dandy has 'cats rule'. A

great way to reach the audience while reflecting the battle in the


Client: Warner Home Video

Medium: Cover wraps on the Dandy and Beano

Media planning and buying: Andreas Nicolaou at Manning Gottlieb Media

Creative: DKA

Brief: Use the rivalry between the two publications to reflect the war

between the cats and dogs in the film

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).