"After all, who hasn't been to a game of football or rugby and hurled abuse at the ref for his myopic view of the action? The deal shows that both advertiser and the WRU have developed a good sense of humour and should raise awareness for Specsavers nicely.
"Match officials will wear sponsored kit for the duration of the four-year deal and Specsavers is backing the deal with a range of activity including placards at matches. But let's hope it sells a few pairs of specs to those most in need - the men in the middle."
Medium: Sports sponsorship including kit and in-ground activity
Sponsorship negotiation: Tom Halsey at Total Sponsorship London
Brief: Introduce humour into the game and temper aggressive behaviour on