MEDIA CHOICE: Ian Darby, Campaign's media editor, picks Bic's giant razor poster for the launch its new Comfort Twin shaver

"The Essex countryside has it all: windmills, manor houses, wildlife and now a 20-foot-tall razor. Driving through the rolling fields, Bic's special build poster really stands out. It shows a giant razor leaning against a huge white billboard with a shaved strip of grass running from the roadside to the billboard. This seemed like a great way to help achieve an impact for the launch of Bic's new disposable razor - the Comfort Twin.

The cut grass and the clean billboard inject a touch of humour and difference to the campaign, especially when set against the macho television advertising of Gillette and Wilkinson."

Client: Bic
Medium: Special build poster
Media planning and buying: Michael Aneto at BLM
Media Creative: TBWA/London
Brief: Reinforce Bic's position as a brand leader in the disposable
market by generating awareness of the new Comfort Twin shaver.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).