Not a bit of it if its current media strategy is anything to go by. Some excellent 'tease and reveal' poster executions featuring jelly and some more anti-BA copy are complemented by a great mixed-media approach with standard press supported by a series of ads taken in personal sections of local newspapers.
"The sight of Branson's mug alongside the other birthday messages is a nice touch and takes Virgin's celebration across the country. This is a subtle and amusing birthday celebration that through clever use of media avoids the usual anniversary cliches."
Client: Virgin Atlantic
Medium: Poster sites, regional press and six-sheets
Media planning and buying: Melinda Athinodouro and Hamish Rickman at
Manning Gottlieb OMD
Creative: Rainey Kelly Campbell Roalfe/Y&R
Brief: Raise awareness of Virgin Atlantic's 18th birthday to a targeted