"Bates has come up with an inventive three-dimensional poster that
uses water to make its pieces move.
"To illustrate the different ways we use H2O, water flows from a
showerhead and through the various pieces of the poster, including a
toilet that flushes.
"The sequence ends with the spinning of the Thames Water logo in a
washing machine, Next to this two t-shirts contain the message 'and all
this for well under one penny a litre'."
Client: Thames Water
Media planning: Kathy Jones at Bates UK
Media buying: Steve Sims at Meridian
Creative: Bates UK
Brief: Help consumers to associate the water that they use in every day
life with Thames Water and highlight that it offers great value for