MEDIA CHOICE: John Tylee, Campaign’s acting deputy editor, chooses Jobsite’s flyposting campaign

’Who’d be a traffic warden? Kebabed on radio by Chris Evans while men in white vans do Hitler impersonations at you. Must do wonders for your self-esteem.

’Who’d be a traffic warden? Kebabed on radio by Chris Evans while

men in white vans do Hitler impersonations at you. Must do wonders for

your self-esteem.



’Surely there must be better ways of earning a living. Jobsite, the

recruitment dotcom, certainly thinks so. What’s more, it has produced an

ingenious piece of ambient media that I plucked off a parked

motorcycle’s windscreen.



’In the fiercely competitive world of recruitment, the spoils will go to

those who not only have something fresh to say but can shout it in the

right places.



’So full marks to Jobsite for maximising its media budget. No doubt lots

of yellow and black hats are being tossed away as I write.’





Client: Jobsite



Medium: Flyposting on motorcycles and cars



Promotions activity: Midnight Public Relations



Account director: David Ray



Agency: Springer & Jacoby International



Brief: Encourage young people to quit their jobs and move up the career

ladder.



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