’I really enjoyed the irony of sitting on a sweaty tube in the
middle of a dark tunnel, fretting that I was late for a meeting, when I
found that the tube ticket I was clutching in my hot hand had an ad on
the back reminding Londoners to vote for a London mayor.
’It was the perfect ad placement. There really isn’t a better way of
motivating people to vote. It reinforced one of the issues that matters
most to Londoners - transport, which is something the new mayor will be
’The campaign also targets people stuck in traffic on London’s buses.
While they choke on fumes their bus ticket reminds them to vote. I’m
sure they will.’
Client: The COI and the Department of Environment
Medium: Underground tickets
Media planning: Nick Vowles at WCRS
Media buying: Portland Outdoor Advertising
Creative Agency: WCRS
Brief: Encourage people to vote in the London mayoral elections.