"The success of the execution is in the texture, colour and scent of the material used to create the 3D orange. The execution takes over both sides of the shelter, and was so rivetting that a small cluster of inquisitive shoppers had formed around me as I turned to leave. I've since been told these are up across the UK - good to see someone taking specials beyond the Cromwell Road."
Media planning: Malcolm Russell and Joshua Grant at MindShare, Elena
Iordanou at MindShare Outdoor
Media buying: Emily Bushell and Peter Whelan at Portland Outdoor
Creative: Clemmow Hornby Inge
Brief: Raise brand visibility close to the point of purchase by bringing
the excitement and disruptive nature of Tango to the high street