MEDIA CHOICE: Nadia Rooney, Campaign’s art editor, chooses the Miller ad which ran during the film Braveheart

’I’d been looking forward to watching Braveheart - I was told that its passion, brutality and breathtaking Highland scenery would leave me emotionally charged. It was heavy going, but unexpected light relief came in the form of a Miller Pilsner ad.

’I’d been looking forward to watching Braveheart - I was told that

its passion, brutality and breathtaking Highland scenery would leave me

emotionally charged. It was heavy going, but unexpected light relief

came in the form of a Miller Pilsner ad.



’I wasn’t surprised to see some kind of ’tourist’ ad in the break. The

Miller ad shows a cliched American tourist wearing a Davy Crockett fur

hat in the Highlands taking in the views. But then came the hilarious

twist. Our man tells us that his pilgrimage to the land of his

forefathers had failed to impress the folks back home.



’So what?’ they had said, ’wear the fox hat.’



’The ad was a perfect fit and provided a welcome distraction during an

intense film.’





Client: Scottish Courage



Media agency: MediaVest



Planning and buying: Steve Bignell



Transmission time: Channel 5, 22 February, 11.30pm



Audience: 18- to 34-year-old men 9.5 TVRs



Brief: Appeal to a core target audience, using an ad rarely aired whose

Scottish setting is a perfect cameo during Braveheart



Creative: Rainey Kelly Campbell Roalfe/Y&R.



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