MEDIA CHOICE: Paul Phillips, the director of advertising and media services at the AAR, gets to the bottom of Anusol's latest outdoor campaign

"Walking past Charing Cross Station on Thursday, I just couldn't help but notice the enormous lamp-post sign showing leaves on a railway line with the supporting caption, "one pain in the bum you're lumbered with, and one you're not", a message from the "botty experts

Anusol. This approach neatly side-steps the potential embarrassment for people facing "botty problems

in an engaging, light-hearted and sympathetic way. Taking the message out of the expected small space/health page environment made it all the more eye-catching. Well done to all concerned (from the bottom of my heart to the ...)."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).