MEDIA CHOICE: Peter Thomson, a director at Manning Gottlieb OMD, picks Lynx's truckside activity

"I find myself liking all of Bartle Bogle Hegarty's Lynx work at the moment. I feel, however, that the pick of the crop for the current campaign is the RoadAds truck. Why? Clearly the media and creative agencies have worked together on this one and that's refreshing in itself. In media that's too often used for one-off stunts, it's great to see the creatives remaining true to the original idea, while executing it so cleverly on this fantastic new canvas.

"No consumer who sees this giant poster can fail to get it, make the link with the TV ad and then enjoy it. What more could a buyer want? You know exactly where it is, when, and, thanks to the new measurement system, how many people have seen it. Fresh media thinking, good execution, sexy armpits!"

Client: Lever Faberge

Medium: Truck advertising

Media planning and buying: Nick Kidney and Kevin Stark at Bartle Bogle

Hegarty

Creative: Bartle Bogle Hegarty

Brief: Bring the Lynx effect to the roadside