'This was either a fantastic opportunity realised - if the agency
had prior knowledge of the front page content - or a brilliant stroke of
Either way, the client appears to get a full-page ad while only paying
for a small slice at the foot of the page. Surely this would have
grabbed the attention of most readers, green fingered or not, among the
raft of supplements?'
Medium: Daily Telegraph Saturday gardening supplement
Media planning and buying: Ian Southey at TCS Media
Creative: Golley Slater & Partners
Brief: Reinforce the message that Honda is a manufacturer of lawnmowers.