MEDIA CHOICE: Philip Carter, creative director of Carter Wong Tomlin, chooses Honda's lawnmower strip ad that ran last weekend at the bottom of The Daily Telegraph's Saturday gardening supplement

'This was either a fantastic opportunity realised - if the agency

had prior knowledge of the front page content - or a brilliant stroke of


Either way, the client appears to get a full-page ad while only paying

for a small slice at the foot of the page. Surely this would have

grabbed the attention of most readers, green fingered or not, among the

raft of supplements?'

Client: Honda

Medium: Daily Telegraph Saturday gardening supplement

Media planning and buying: Ian Southey at TCS Media

Creative: Golley Slater & Partners

Brief: Reinforce the message that Honda is a manufacturer of lawnmowers.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).