Gordon MacMillan chooses the ad for the Army that ran on the
International News page in the Guardian on Monday. ’Scanning the page
you notice the headlines that contain the words Angola and Madagascar.
Your eye then reaches the Army copy: ’Could you be ready to work
anywhere on this page within 24 hours?’ It is a terrifically simple idea
that is extremely effective. The copyline makes the ad feel like an
integral part of the page and no matter what the international news
headlines it could hardly have failed to worked.’ Media planner/buyer:
Adrian Darby, Zenith Media, creative: Saatchi and Saatchi.