MEDIA CHOICE: Richard Bond, an account manager at Spin Media, chooses Heineken's pick-up truck stunt

"Heineken has changed. It has ditched the weak stuff and is now bringing the 5% premium version over from Holland. As anyone who's seen the current online and poster work will have noticed, Heineken is showing kegs of the beer parachuting into the UK and causing mayhem.

"My favourite shows a woman rejoicing at the beer's arrival despite the keg having crushed her vintage sports-car. The cars on pick-up trucks crushed by giant kegs are a great way of enhancing this idea and inject some fun into the sometimes stuffy premium lager market. Apparently they will be cruising around five cities over the next couple of weeks visiting football matches and drinking circuits.

"I'm sure heads will be turning. They did in Manchester with this one."

Client: Heineken UK

Medium: Pick-up trucks

Media Planning: Ben Johnson and Elena Iordanou at MindShare

Media Buying: Emily White and Katherine Palmer-Tomkinson at Portland


Creative: Clemmow Hornby Inge and Amber Media

Brief: Announce the arrival of 5 per cent Heineken

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).