MEDIA CHOICE: Steve Miron, the commercial director of The Independent, chooses the poster campaign for the new Supergrass album

’Driving to work every day means that my exposure to posters is very high. It continually surprises me how much creative on this medium is of a poor quality.

’Driving to work every day means that my exposure to posters is

very high. It continually surprises me how much creative on this medium

is of a poor quality.



’Smart, simple ideas which demonstrate synergy with the product that

they are promoting will always catch my eye - which is exactly what drew

me to the Supergrass poster.



’The posters use a special printing technique which means that by day

the band members are displayed, while at night the visual becomes

skeletons of the band, which is actually the cover for the new

album.



’It even persuaded me to go out and buy the record.’



Client Parlophone

Medium Outdoor

Media planner Gareth Jones, Carat

Media buyer Glen Wilson, Posterscope

Creative agency In-house

Brief Launch the new Supergrass album in a clever and creative way



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).