MEDIA CHOICE: Steve Stretton, the creative director at Archibald Ingall Stretton, picks Carling Live's Underground Music initiative

"I've got a love-hate relationship with buskers. On the one hand, there's that beautiful London moment, usually on a post-pub Friday evening, when a pitch-perfect rendition of Bob Marley's Three Little Birds comes wafting up the escalators. On the other, there's that off-key wail of Wonderwall assaulting my senses at 8am, leading me to consider if life imprisonment for murder might not be so bad after all.

"Doubtless aware of the mixed reception these interlopers engender, London Underground is experimenting with licensed buskers this summer; and Carling has branded miniature stages at a dozen or so key tube stops in London.

"Sure, it might take some of the romance away. But if it also removes that useless Noel Gallagher wannabe from my morning, it could actually be saving a life."

Client: Coors Brewers

Medium: Underground activity at special Viacom outdoor sites

Media planning: Andrew Mortimer and Lee Moran at Vizeum

Media buying: James Copley at Poster Publicity

Creative: Leith London

Brief: Establish Carling's position as a committed supporter of London's

underground music scene and grass-roots talent by providing humour and

entertainment to commuters

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).