MEDIA CHOICE: Steve Stretton, the creative director at Archibald Ingall Stretton, picks Carling Live's Underground Music initiative

"I've got a love-hate relationship with buskers. On the one hand, there's that beautiful London moment, usually on a post-pub Friday evening, when a pitch-perfect rendition of Bob Marley's Three Little Birds comes wafting up the escalators. On the other, there's that off-key wail of Wonderwall assaulting my senses at 8am, leading me to consider if life imprisonment for murder might not be so bad after all.

"Doubtless aware of the mixed reception these interlopers engender, London Underground is experimenting with licensed buskers this summer; and Carling has branded miniature stages at a dozen or so key tube stops in London.

"Sure, it might take some of the romance away. But if it also removes that useless Noel Gallagher wannabe from my morning, it could actually be saving a life."

Client: Coors Brewers

Medium: Underground activity at special Viacom outdoor sites

Media planning: Andrew Mortimer and Lee Moran at Vizeum

Media buying: James Copley at Poster Publicity

Creative: Leith London

Brief: Establish Carling's position as a committed supporter of London's

underground music scene and grass-roots talent by providing humour and

entertainment to commuters

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