"As teams of hapless geeks tried, with varying degrees of success, to piece together their dream machines either side of the break, we saw how it should be done with this quite stunning piece of creative.
"At a time when there is so much mediocrity on TV, and when so many campaigns lack bravery and intelligence, it was refreshing to see such thoughtful placement of a distinctive execution."
Medium: TV spot on Channel 4
Media planning and buying: Marcus Kennedy at Starcom Motive
Creative: Wieden & Kennedy
Brief: Identify programming in the television schedules to find things
closely related to engineering in order to expose as many people as
possible to the Honda Accord ad