MEDIA CHOICE

Stephen Miron, the commercial director of The Independent, chooses the ads for Robbie Williams’ album which dominated poster sites at the Brit Awards: ’In the stretch limo you couldn’t fail to notice that every single six-sheet approaching Docklands was taken up with a poster of Robbie in black tux. A great bit of tactical poster buying no doubt impressed the executives from EMI and pissed off any of Williams’ former associates from Take That.’ Media planning by Gareth Jones at Carat, media buying by James Davies at Posterscope, creative by Tom Hingston Studios.

Stephen Miron, the commercial director of The Independent, chooses

the ads for Robbie Williams’ album which dominated poster sites at the

Brit Awards: ’In the stretch limo you couldn’t fail to notice that every

single six-sheet approaching Docklands was taken up with a poster of

Robbie in black tux. A great bit of tactical poster buying no doubt

impressed the executives from EMI and pissed off any of Williams’ former

associates from Take That.’ Media planning by Gareth Jones at Carat,

media buying by James Davies at Posterscope, creative by Tom Hingston

Studios.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).