Eleanor Trickett chooses Commercial Radio’s two-pronged poster
attack: ’I was tootling down the Cromwell Road in my mum’s Fiat Panda
and saw the original hoarding featuring an enormous car radio. I thought
it was a nice little slap on the back for my favourite medium, but when
I saw it nicked the following week, wires dangling all over the place
and the line: ’Have you ever been offered a 25-foot radio?’, I nearly
had an accident with a milk float.’ Creative by CDP, media planning and
buying by Susie Brown at CDP Media.