Gordon MacMillan chooses the Nike ’Tiger Woods’ advertisement that
appeared before the British National Party’s first election broadcast on
ITV. ’Leaving aside the debate about whether the BNP should have been
allowed airtime in the first place, this was a masterly piece of
juxtaposition which all-too-horribly highlighted the poisonous posturing
of the party leader, John Tyndall. Hopefully it had a positive impact on
BNP voters .’ Media planner/buyer: John Williams, Manning Gottlieb
Media. Creative: Wieden and Kennedy.