MEDIA CHOICE

Gordon MacMillan chooses the Nike ’Tiger Woods’ advertisement that appeared before the British National Party’s first election broadcast on ITV. ’Leaving aside the debate about whether the BNP should have been allowed airtime in the first place, this was a masterly piece of juxtaposition which all-too-horribly highlighted the poisonous posturing of the party leader, John Tyndall. Hopefully it had a positive impact on BNP voters .’ Media planner/buyer: John Williams, Manning Gottlieb Media. Creative: Wieden and Kennedy.

Gordon MacMillan chooses the Nike ’Tiger Woods’ advertisement that

appeared before the British National Party’s first election broadcast on

ITV. ’Leaving aside the debate about whether the BNP should have been

allowed airtime in the first place, this was a masterly piece of

juxtaposition which all-too-horribly highlighted the poisonous posturing

of the party leader, John Tyndall. Hopefully it had a positive impact on

BNP voters .’ Media planner/buyer: John Williams, Manning Gottlieb

Media. Creative: Wieden and Kennedy.