MEDIA CHOICE

Judy Jackson, a media manager at Barclaycard, chooses the Sony PC-7 Handycam TV ad in Friends, Channel 4, Wednesday 18 June: ’When Rachel attended the wedding of the man she jilted, Friends took on the sequinned feel of weddings familiar to all. If the pink dresses weren’t eye-catching enough, the first commercial break proved breathtaking, with an ad for Sony PC-7 Handycam exploiting the theme of the show with a series of stunt weddings.’ Media planner: Harriet Frost; media buyer: Matthew Veitch at BMP Optimum; creative: BMP DDB.

Judy Jackson, a media manager at Barclaycard, chooses the Sony PC-7

Handycam TV ad in Friends, Channel 4, Wednesday 18 June: ’When Rachel

attended the wedding of the man she jilted, Friends took on the

sequinned feel of weddings familiar to all. If the pink dresses weren’t

eye-catching enough, the first commercial break proved breathtaking,

with an ad for Sony PC-7 Handycam exploiting the theme of the show with

a series of stunt weddings.’ Media planner: Harriet Frost; media buyer:

Matthew Veitch at BMP Optimum; creative: BMP DDB.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).