MEDIA CHOICE

Claire Beale chooses the Chanel bookmark that has been inserted into women’s magazines, including Cosmopolitan and Red, this month: ’This is a great idea, simple yet really clever - a bookmark for your favourite women’s magazine. It wouldn’t work in all titles but, for those truly meaty ones with interesting articles which take ages to wade through, it’s useful to have a marker to remind you where you left off. And, of course, like all things Chanel, it looks beautifully elegant.’

Claire Beale chooses the Chanel bookmark that has been inserted

into women’s magazines, including Cosmopolitan and Red, this month:

’This is a great idea, simple yet really clever - a bookmark for your

favourite women’s magazine. It wouldn’t work in all titles but, for

those truly meaty ones with interesting articles which take ages to wade

through, it’s useful to have a marker to remind you where you left off.

And, of course, like all things Chanel, it looks beautifully

elegant.’



Media planner/buyer: Caroline Butterworth, media planning director:

Nigel Conway, both at MediaVest, creative: in-house.



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