MEDIA CHOICE

Katherine Almond, media director at New PHD, chooses the Times’s millennium structure on Cromwell Road: ’The Times’s strapline is ’Changing Times’ and this spectacular structure embodies the concept. Quite literally, it shows the time changing, by counting down the days to the millennium and by flashing up news headlines. It manages to make its neighbouring Cromwell Road specials look a bit passe and ’old millennium’.’ Media planning and buying by Mark Jarvis at Carat; creative by the architect, Cristina Garcia, designed by 4i with structural engineering by Atelier One.

Katherine Almond, media director at New PHD, chooses the Times’s

millennium structure on Cromwell Road: ’The Times’s strapline is

’Changing Times’ and this spectacular structure embodies the concept.

Quite literally, it shows the time changing, by counting down the days

to the millennium and by flashing up news headlines. It manages to make

its neighbouring Cromwell Road specials look a bit passe and ’old

millennium’.’ Media planning and buying by Mark Jarvis at Carat;

creative by the architect, Cristina Garcia, designed by 4i with

structural engineering by Atelier One.



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