MEDIA CHOICE

David McMurtrie, the director of international media at MediaCom, chooses the Renault Clio ’wedding’ teaser campaign: ’I first spotted the handwritten fly posters saying ’Don’t Do It Nicole’, closely followed by strip ads in TV listings and radio ads with Tatler’s editor, Jane Procter, commenting on the ’media wedding of the year’. If the commercial is half as effective as the build-up, Renault’s dealers should be eagerly anticipating a busy summer of selling.’ Media planning/buying: Helen Adcock, Optimedia; creative: Publicis.

David McMurtrie, the director of international media at MediaCom,

chooses the Renault Clio ’wedding’ teaser campaign: ’I first spotted the

handwritten fly posters saying ’Don’t Do It Nicole’, closely followed by

strip ads in TV listings and radio ads with Tatler’s editor, Jane

Procter, commenting on the ’media wedding of the year’. If the

commercial is half as effective as the build-up, Renault’s dealers

should be eagerly anticipating a busy summer of selling.’ Media

planning/buying: Helen Adcock, Optimedia; creative: Publicis.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).