MEDIA CHOICE

Anna Griffiths chooses J. Walter Thompson’s national code and number change campaign which ran across 11 consecutive pages in the Times and the Daily Telegraph on July 28 and 29: ’I am always the last to know when a code changes, until an electronic voice down the phone tells me to redial.

Anna Griffiths chooses J. Walter Thompson’s national code and

number change campaign which ran across 11 consecutive pages in the

Times and the Daily Telegraph on July 28 and 29: ’I am always the last

to know when a code changes, until an electronic voice down the phone

tells me to redial.



But the ads looked good and managed to drum into me that I will soon

have to take on a load of new numbers.



Arrgh ...’ Media buying: Mark Fielding and Paul Mukherjee at MindShare,

media planning: Ian Rocket at MindShare, creative: JWT.



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