Anna Griffiths chooses J. Walter Thompson’s national code and
number change campaign which ran across 11 consecutive pages in the
Times and the Daily Telegraph on July 28 and 29: ’I am always the last
to know when a code changes, until an electronic voice down the phone
tells me to redial.
But the ads looked good and managed to drum into me that I will soon
have to take on a load of new numbers.
Arrgh ...’ Media buying: Mark Fielding and Paul Mukherjee at MindShare,
media planning: Ian Rocket at MindShare, creative: JWT.