MEDIA CHOICE

Mark Wood, the commercial director of Sky Television Sales, chooses the White Knight ad which appeared in Channel 4’s Cutting Edge expose of second-hand car salesmen last Tuesday. ’The show was all about the dodgy dealings of used-car salesmen, but there was nothing dodgy about the placement of White Knight’s ad for its used-car Warranty Plan in the first break. Nice one, my son.’ Media planners/buyers: Pedro Avery, Scott Butler, Mark Syal, Booth Lockett Makin; creative: Dolphin.

Mark Wood, the commercial director of Sky Television Sales, chooses

the White Knight ad which appeared in Channel 4’s Cutting Edge expose of

second-hand car salesmen last Tuesday. ’The show was all about the dodgy

dealings of used-car salesmen, but there was nothing dodgy about the

placement of White Knight’s ad for its used-car Warranty Plan in the

first break. Nice one, my son.’ Media planners/buyers: Pedro Avery,

Scott Butler, Mark Syal, Booth Lockett Makin; creative: Dolphin.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).