Anna Griffiths chooses the JVC Adagio range ad in January’s Maxim.
’I like to read the lads’ mags to be sure of the competition. So, after
a quick whip through an article on fetish parties, I came across the ad
for JVC’s ’awesome’ stereos, with the tagline ’fkuc the neighbours’.
Well, it made this ladette laugh.’ Media planning/buying: Charlie
Redmayne and Robert Cross, RCL Communications; creative: Mortimer