Steve Edwards, a media planner/buyer at Mediapolis, chooses the
Army Recruitment ads appearing around cricket coverage in the national
press. ’In the press uproar surrounding the new England cricket captain,
the Army is searching for those same leadership qualities. This
brilliant tactical buy - providing perfect synergy between the ’barmy
army’ and the British Army - reflects the elements of good cricket:
timing, quick footwork and keeping your eye on the ball.’ Planned and
bought by Owen Lewis at MediaVest, creative by Saatchi & Saatchi.