MEDIA CHOICE:

Eleanor Trickett chooses the Robinson’s ’whodunnit’ ad in Hello! magazine. ’My flicking-through-without-actually-absorbing-anything approach to Hello! magazine was the perfect foil for this ad, which tied in well with the rest of the magazine. It took me a while to realise that it was, in fact, an ad. However, I did find Bob Holness’s apparently shaven leg a turn-off.’ Media planner: Diane Maxwell at Michaelides and Bednash; media buyer: Joe Copley at TMD Carat; creative: HHCL & Partners

Eleanor Trickett chooses the Robinson’s ’whodunnit’ ad in Hello!

magazine. ’My flicking-through-without-actually-absorbing-anything

approach to Hello! magazine was the perfect foil for this ad, which tied

in well with the rest of the magazine. It took me a while to realise

that it was, in fact, an ad. However, I did find Bob Holness’s

apparently shaven leg a turn-off.’ Media planner: Diane Maxwell at

Michaelides and Bednash; media buyer: Joe Copley at TMD Carat; creative:

HHCL & Partners



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).