Eleanor Trickett picks the Lynx ad in December’s Loaded: ’The cheek
of it, expecting a magazine’s readers to finish the ad off
These peel-off stickers are a brilliant idea, encouraging real
interaction with the brand. In my experience, few people can help
messing about with sticky things. In fact, I had to stop my boyfriend
from playing with these ones, as I needed the mag to write this piece.’
Planned and bought by Jane Wolfson at Initiative Media, creative by
Bartle Bogle Hegarty.