MEDIA CHOICE:

Phil Carter, the design director of Carter Wong & Partners, chooses the ad for Morland’s Old Speckled Hen that appeared on the front page of the Telegraph last week. ’When I saw the Telegraph’s photo of a fluffy fox cuddly toy raised aloft in celebration of the proposed ban on fox hunting, my eye was then drawn to his likeable cousin below toasting Old Speckled Hen. A mere coincidence?

Phil Carter, the design director of Carter Wong & Partners, chooses

the ad for Morland’s Old Speckled Hen that appeared on the front page of

the Telegraph last week. ’When I saw the Telegraph’s photo of a fluffy

fox cuddly toy raised aloft in celebration of the proposed ban on fox

hunting, my eye was then drawn to his likeable cousin below toasting Old

Speckled Hen. A mere coincidence?



Or had Morland’s media buyers foreseen this excellent juxtaposition?’

Agency: RPG Advertising, media planner/buyer: Peter Morgan



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).