MEDIA CHOICE

Karen Yates chooses the latest ad for Triumph’s Bijou bra from Delaney Fletcher Bozell and BJK&E Media: ’How do you convey invisibility and yet achieve standout? (Apart from using acres of white space, and that’s already been fcuking done.) The answer is that you get a media planner and buyer - in this case Tara Merus - to devote a significant portion of her life negotiating with magazines to apply a fifth colour in the form of a nearly-not-there varnish.’

Karen Yates chooses the latest ad for Triumph’s Bijou bra from

Delaney Fletcher Bozell and BJK&E Media: ’How do you convey invisibility

and yet achieve standout? (Apart from using acres of white space, and

that’s already been fcuking done.) The answer is that you get a media

planner and buyer - in this case Tara Merus - to devote a significant

portion of her life negotiating with magazines to apply a fifth colour

in the form of a nearly-not-there varnish.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).