MEDIA CHOICE

Chris Pearce, the head of client services at Holder Henry Pearce & Bailey, chooses Stella Artois’ sponsorship of Channel 4’s themed season of Vietnam feature films. ’This is a fantastic mix of media and creative - rotating film reels mixed with the sound and images of helicopter blades that mark out the Vietnam movie genre. It really stands out as innovative and thought-provoking.’ Media: Motive, creative: Lowe Howard-Spink, produced in-house by Channel 4.

Chris Pearce, the head of client services at Holder Henry Pearce &

Bailey, chooses Stella Artois’ sponsorship of Channel 4’s themed season

of Vietnam feature films. ’This is a fantastic mix of media and creative

- rotating film reels mixed with the sound and images of helicopter

blades that mark out the Vietnam movie genre. It really stands out as

innovative and thought-provoking.’ Media: Motive, creative: Lowe

Howard-Spink, produced in-house by Channel 4.