John Owen chooses an ad for the London Zoo which was placed in the
programme for the European Gala Charity Premiere of the new John Cleese
film, Fierce Creatures. ’The sponsorship was inspired - too many
agencies treat the in-house programme as a bit of a chore. Harari Page’s
’dead parrots are not funny’ stands out from the bland ’good luck’
messages to make a serious point about animal protection via a
well-chosen play on Cleese’s most famous comedy moment.’ Media
placement: Tina Garvin, Harari Page, creative: Harari Page.