MEDIA CHOICE

John Owen chooses the Pimms ads that ran on the front page of the Independent during last week’s mini heatwave: ’When summer finally arrived, Pimms’ media buyers moved swiftly to strike a flexible deal with the Independent to ensure front-page ads each day the temperature reached a certain point. I always associate Pimms with cricket and, with England going so well in the Test Match, these ads made me crave a glass.

John Owen chooses the Pimms ads that ran on the front page of the

Independent during last week’s mini heatwave: ’When summer finally

arrived, Pimms’ media buyers moved swiftly to strike a flexible deal

with the Independent to ensure front-page ads each day the temperature

reached a certain point. I always associate Pimms with cricket and, with

England going so well in the Test Match, these ads made me crave a

glass.



Unfortunately, I was at home nursing my week-old baby girl and I don’t

think she’d have appreciated Daddy getting pissed.’ Media planning and

buying: Chris Bartlett at Court Burkitt & Company, creative: CBC.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).