MEDIA CHOICE

Andy Barnes, the commercial director of Channel 4, chooses the competition which Foster’s is running in the May issue of FHM to win a trip to Sydney to see in the millennium: ’This is a really original idea. You have to scratch off the bikini and if it matches the bikini printed on the following page, you’ve won. It’s a classic example of putting the right thing in the right place, guaranteeing reader involvement, though with true British reserve I haven’t scratched my bikini off yet.’ Media planning and buying by Simon Redican and Jo Thomas, MediaVest; creative by FHM.

Andy Barnes, the commercial director of Channel 4, chooses the

competition which Foster’s is running in the May issue of FHM to win a

trip to Sydney to see in the millennium: ’This is a really original

idea. You have to scratch off the bikini and if it matches the bikini

printed on the following page, you’ve won. It’s a classic example of

putting the right thing in the right place, guaranteeing reader

involvement, though with true British reserve I haven’t scratched my

bikini off yet.’ Media planning and buying by Simon Redican and Jo

Thomas, MediaVest; creative by FHM.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).