Media Choice:

Mark Cranmer, media director of Motive, chooses the ad for NCH Action for Children’s House our Youth project that ran in the Independent on Sunday’s election pages on 4 May . ’The ad was an inspirational piece of media placement. It was excellent to see an advertiser capture the euphoria that seemed to swamp Labour’s election victory and turn it back to a real human issue - one that so many of the electorate would have considered when voting for Labour. It was brilliant for a charity to capture so sensitively the social mood of the electorate, and the media positioning was awesome.’ Media planner/buyer: Karen Blackett the Media Business, creative: Mustoe Merriman Herring Levy

Mark Cranmer, media director of Motive, chooses the ad for NCH

Action for Children’s House our Youth project that ran in the

Independent on Sunday’s election pages on 4 May . ’The ad was an

inspirational piece of media placement. It was excellent to see an

advertiser capture the euphoria that seemed to swamp Labour’s election

victory and turn it back to a real human issue - one that so many of the

electorate would have considered when voting for Labour. It was

brilliant for a charity to capture so sensitively the social mood of the

electorate, and the media positioning was awesome.’ Media planner/buyer:

Karen Blackett the Media Business, creative: Mustoe Merriman Herring

Levy