MEDIA CHOICE

Alan Greaney, managing director of Media Initiatives, chooses Sky’s enormous ’poster’ in Leicester Square: ’The Sky site in Leicester Square, encouraging the public to go home to watch the best movies on Sky, gains a massive profile in London’s film heartland. The added bonus comes from it appearing on scaffolding in an area of high cinema density. It’s a great media idea and MegaProfile, who developed this opportunity, are now examining the possibility of back-lighting poster sites on scaffolding.’ Media planning and buying: Nick Jarman, IPM; creative: the Design Clinic.

Alan Greaney, managing director of Media Initiatives, chooses Sky’s

enormous ’poster’ in Leicester Square: ’The Sky site in Leicester

Square, encouraging the public to go home to watch the best movies on

Sky, gains a massive profile in London’s film heartland. The added bonus

comes from it appearing on scaffolding in an area of high cinema

density. It’s a great media idea and MegaProfile, who developed this

opportunity, are now examining the possibility of back-lighting poster

sites on scaffolding.’ Media planning and buying: Nick Jarman, IPM;

creative: the Design Clinic.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).