MEDIA CHOICE

John Owen chooses the Chrysler Jeep’s hijacking of Land Rover’s 50th birthday in Autocar magazine: ’It’s a brave decision to advertise in your competitor’s editorial special. The execution is also clever: how can anybody get upset about being wished happy birthday? The message of superiority is tempered with humour and a smidgen - just a smidgen, mind - of goodwill. It’s all the stronger as a result.’ Media planner/buyer: Nick Durrant, BJK&E Media; creative by Delaney Fletcher Bozell.

John Owen chooses the Chrysler Jeep’s hijacking of Land Rover’s

50th birthday in Autocar magazine: ’It’s a brave decision to advertise

in your competitor’s editorial special. The execution is also clever:

how can anybody get upset about being wished happy birthday? The message

of superiority is tempered with humour and a smidgen - just a smidgen,

mind - of goodwill. It’s all the stronger as a result.’ Media

planner/buyer: Nick Durrant, BJK&E Media; creative by Delaney Fletcher

Bozell.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).