MEDIA CHOICE

Eleanor Trickett picks the Evening Standard’s ’live’ advertising on the London Underground last week: ’Being terribly English, I shrank back into my seat and turned my Walkman up when a bowler-hatted gentleman started making a noise about his dissatisfaction with his broadsheet.

Eleanor Trickett picks the Evening Standard’s ’live’ advertising on

the London Underground last week: ’Being terribly English, I shrank back

into my seat and turned my Walkman up when a bowler-hatted gentleman

started making a noise about his dissatisfaction with his

broadsheet.



But it soon became apparent that this was part of a very clever campaign

for the Evening Standard, driving home its USP as life-support for

Londoners that delivers today’s news today rather than a day late.’



Creative and media through HH&S.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).