MEDIA CHOICE

John Scorah, the national sales manager for Adshel, chooses the billboards which ran in London to promote the Evening Standard’s 27 May edition : ’This was the launch day of Business Link’s campaign to help business compliancy by the year 2000. The poster headline across London read: ’Business Link busts the bug.’ The millennium issue has appeared in the press regularly during the last month, but Business Link appeared on the newspaper’s posters as the lead London story for that day, coinciding perfectly with the launch of the advertising campaign. It was a great way of reaching London business-people with a story that was relevant and interesting.’ Business Link’s media is planned and bought by James Roles at BBJ Media Services.

John Scorah, the national sales manager for Adshel, chooses the

billboards which ran in London to promote the Evening Standard’s 27 May

edition : ’This was the launch day of Business Link’s campaign to help

business compliancy by the year 2000. The poster headline across London

read: ’Business Link busts the bug.’ The millennium issue has appeared

in the press regularly during the last month, but Business Link appeared

on the newspaper’s posters as the lead London story for that day,

coinciding perfectly with the launch of the advertising campaign. It was

a great way of reaching London business-people with a story that was

relevant and interesting.’ Business Link’s media is planned and bought

by James Roles at BBJ Media Services.



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