MEDIA CHOICE

Emma Hall chooses the Scoot ’postcard’ ad currently appearing in bars around the country. ’This is a neat and seasonal take on the whole postcard advertising medium. Scoot (formerly Freepages) gives the medium a Christmas spin by introducing a postcard that folds out to become wrapping paper, with the strapline ’Now you’ve found the paper, we’ll help you find the present.’’ Media planner/buyer: Abba Newbury, TMD Carat; design: Wolff Olins.

Emma Hall chooses the Scoot ’postcard’ ad currently appearing in

bars around the country. ’This is a neat and seasonal take on the whole

postcard advertising medium. Scoot (formerly Freepages) gives the medium

a Christmas spin by introducing a postcard that folds out to become

wrapping paper, with the strapline ’Now you’ve found the paper, we’ll

help you find the present.’’ Media planner/buyer: Abba Newbury, TMD

Carat; design: Wolff Olins.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).