MEDIA CHOICE

Marc Mendoza, managing director of Mediapolis, chooses the McDonald’s ad which appeared in the movie, Jack & Sarah, on Channel 4 last week: ’In the film we see Jack talking tenderly to his baby while his parents and in-laws listen in on the baby intercom downstairs. The McDonald’s spot depicts a similar scenario - this piece of lateral thinking by the media team made the ad doubly effective.’ Agency: Leo Burnett, media planner: Matt Blackborn, media buyer: John Baylon.

Marc Mendoza, managing director of Mediapolis, chooses the

McDonald’s ad which appeared in the movie, Jack & Sarah, on Channel 4

last week: ’In the film we see Jack talking tenderly to his baby while

his parents and in-laws listen in on the baby intercom downstairs. The

McDonald’s spot depicts a similar scenario - this piece of lateral

thinking by the media team made the ad doubly effective.’ Agency: Leo

Burnett, media planner: Matt Blackborn, media buyer: John Baylon.



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