MEDIA CHOICE

Lewis Blackwell, the creative director of Tony Stone Images, chooses the campaign to promote the June issue of FHM, which published a poll of the 100 sexiest women.

Lewis Blackwell, the creative director of Tony Stone Images,

chooses the campaign to promote the June issue of FHM, which published a

poll of the 100 sexiest women.



’FHM’s projection of Gail Porter’s image on to the House of Commons is

not a first in media placement. But there is something about the tacky

affront of this promotion that makes it my media choice of the week.



’Just 30 minutes of late night exposure (11.30pm-12.00am) was enough to

generate plenty of PR, which conventional advertising would struggle to

deliver.



’The projection ties in with a fly-posting campaign by Motive which is

consistent with its naughty boy attitude.



As to the poll, my vote would go to the woman who stopped the projection

- Betty Boothroyd.’



Client FHM, Emap

Medium Poster sites, flyposters, press ads and a projection of a naked

Gail Porter on to the House of Commons

Media agency Motive Media planning/buying Will Phipps at Motive Creative

agency Bartle Bogle Hegarty and Cunning Stunts

Brief Create a high-profile stunt to promote FHM’s poll of the 100

sexiest women



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