Lewis Blackwell, the creative director of Tony Stone Images,
chooses the campaign to promote the June issue of FHM, which published a
poll of the 100 sexiest women.
’FHM’s projection of Gail Porter’s image on to the House of Commons is
not a first in media placement. But there is something about the tacky
affront of this promotion that makes it my media choice of the week.
’Just 30 minutes of late night exposure (11.30pm-12.00am) was enough to
generate plenty of PR, which conventional advertising would struggle to
’The projection ties in with a fly-posting campaign by Motive which is
consistent with its naughty boy attitude.
As to the poll, my vote would go to the woman who stopped the projection
- Betty Boothroyd.’
Client FHM, Emap
Medium Poster sites, flyposters, press ads and a projection of a naked
Gail Porter on to the House of Commons
Media agency Motive Media planning/buying Will Phipps at Motive Creative
agency Bartle Bogle Hegarty and Cunning Stunts
Brief Create a high-profile stunt to promote FHM’s poll of the 100