MEDIA CHOICE

Eleanor Trickett chooses Nicotinell enamel signs appearing below the ’No Smoking’ signs on the London Underground: ’These work! My boyfriend gave up smoking for the new year and, as we were stepping out of the tube the other day, he saw this plaque and truly felt that someone cared.

Eleanor Trickett chooses Nicotinell enamel signs appearing below

the ’No Smoking’ signs on the London Underground: ’These work! My

boyfriend gave up smoking for the new year and, as we were stepping out

of the tube the other day, he saw this plaque and truly felt that

someone cared.



The enamel signs themselves are right classy, too. I thought about

nicking one, actually.’ Media planning: Luca Margarito, MediaCom; media

buying: Paul Shields, PPL; creative: Mellors Reay & Partners



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).